Yesterday, I went to the Hanover Book Festival. It was a great experience. I attended two workshops . The first was on internet marketing by Jason Jacobs ( http://www.beremarketable.com ). He discussed how to maximize the use of your website to help market your book.
Here are his main points. Consider the purpose of your website. A successful website has three purposes:
A. Conversion: What do you want the visitor to do? Make it obvious and easy.
B. Community:
- Hub for your followers
- Exclusive content
- Build your email list
C. Communication
- News and updates
- Blogs (with useful content)
Email list:
- Build it with people who want to hear from you
- Usually sign up to receive a free offer
- Keep a relationship going
- Publish links to posts
- Engage with fans
- Drive people to your site
- Find groups in your niche
- Tweet links to your posts
- Offer exclusive content
- Build your following
- Engage with fans
Pro tip:
- Follow authors in your niche
Action Steps
- Come up with an offer
- Decide where your hub will be
- Promote your offer
Use QR codes. They are powerful tools.`
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